Volvik Creating A Name For Itself With Sponsorship, Innovation, Quality
Tuesday, April 19, 2016
Not only is Volvik making a name for itself in the United States and especially Southeast Michigan sponsoring the LPGA Volvik Championship at Travis Pointe Country Club (May 23-29), the up-and-coming golf ball manufacturer is also changing the way golfers look at golf balls when it introduced the world’s first ever matte finish golf ball –the VIVID– at the 2016 PGA Merchandise Show in January.
Now, the LPGA Volvik Championship and Miles of Golf also have partnered with Volvik USA to create the commemorative orange ChadTough VIVID logo ball. A sleeve of the ChadTough VIVID logo balls are available only with a purchase of a $30 ChadTough Orange Ticket package for Saturday, May 28th. The tournament will donate $10 from the sale of each Orange Ticket directly to The ChadTough Foundation. These tickets must be purchased by Sunday, May 15th.
The VIVID is a premium, 3-piece ultra-performance golf ball that is the first of its kind to the US market. It is essentially the same construction as Volvik’s best-selling new Crystal ball, but instead of a Crystalline translucent cover, Volvik’s world-leading R&D team has figured out how to apply a matte finish to one of the longest golf balls on the market without sacrificing distance or durability. This makes the VIVID even more visible and attractive to a broader market that is seeking something cool and unique.
“Matte finishes are all the rage these days, from football helmets to cars,” said Jon Claffey, National Director of Sales and Marketing of Volvik USA. “The VIVID is the first matte finish golf ball and it really makes for a golf ball that stands out in the air and on the ground. This increases visibility and speed of play, while making course management and ball striking better due to enhanced awareness of where your golf ball is. There truly is nothing else like the VIVID!”
The VIVID is a 3-piece, 80-compression ball that has tested as one of the longest golf balls on the market today, especially for slower to medium swing speeds to gain extreme distance. This golf ball is unique in the fact that it combines Volvik’s neon colors with an amazing matte finish plus all the performance that the Crystal ball has become famous for.
Volvik is also updating its premium, three-piece Crystal model—the company’s flagship product. A 322-dimple pattern with will help create a higher and farther ball flight for the new version of the Crystal.
“Volvik is the first global golf ball brand to emerge in over a decade,” said Claffey. “We believe our commitment to sponsor the LPGA and host our very own tournament in Ann Arbor follows right in line with Volvik becoming the fastest growing ‘new’ golf ball manufacturer in the US market. We soon hope to be a household name in any household that plays golf and we believe we are well on our way.”